Monday 21 May 2012

Re-connecting with Nature - Part 4


Whilst Saussure’s system of language and structuralism has been regarded as a positive movement it has been criticized on a number of levels. Thinking is expressed through language and for Saussure language functioned as a system but his concept overlooked the historical origins of words. In examining the origins of words such as nature and culture we can ascertain that a fundamental change has occurred in their meaning thus changing the meaning in terms of their binary opposition.   

Structuralism also disregards psychology. Rather than consider an unconscious meaning structuralist analysis does not go beyond the surface to think in terms of symptoms; origins, causes or cures as a Freudian or Marxist reading would do. For this structuralism has been deemed to be a modernist form of abstract thought and whilst it maintains that language allows meaningful thinking it does not question the reasons for using it.

In the mid 1960s French literary theorist, philosopher, critic and semiotician Roland Barthes (1915-80) questioned the theory regarding semiology positing the idea that it was part of linguistics and not as Saussure postulated that structural linguistics was part of semiology.

For Barthes there were no extensive system of signs outside of human language and so semiology as a system could not work autonomously. The system of signs whether images or objects, gestures or musical sounds required the system of language to attain meaning and because it could not function outside of language semiology was thus deemed part of linguistics.

In regards to nature and culture as expressions of signification their existence can not exist without the system of language and the function of language as a system can not exist outside of a words definition, the signified. Further to this a word exists in a historical timeframe, it has origins.

For structuralists reality is a structure with a centre. Structuralism put forward the idea that texts, societies and nature are made up of and represented by fixed relationships between signs. What are these relationships? The signs by which we form reality are given meanings by their relationships to other signs within an overall structure. This system of relationships which represents reality follows a coherent and logical set of rules which at its centre for French philosopher and founder of deconstruction Jacques Derrida (1930-2004) a single concept that guarantees the logical coherence of the rules. What are these rules and the centre to which Derrida suggests?  

The word structure has had many interpretations from Aristotle and Descartes through to the Romantics, philosophy, Catholicism and Japanese poetry. All these structures including structuralism are governed by a coherent set of rules with a centre. For Aristotle it was the law of non-contradiction and the Prime Mover (God), for Descartes the logical structure of science and nature had God-given reason at its centre, for some Romantics, the structure of nature has the artist’s unique self or emotion, for philosophy it’s logic, the rituals of Catholicism has Jesus Christ and Japanese Tanka poetry as interpreted by Tsurayuki (872-945) has genuine emotion whilst Haiku as interpreted by Basho (1644-94) regarded its centre as impersonality.

For structuralists, all reality (physical, social or verbal) like a written text is made up from the equation that sign = signifiers + signified. This text is structured by a coherent set of relationships between the signifiers. Their signified, their meanings are determined by the totality of the relationships between a structure’s signifiers and so all meanings, the signified are mediated by an overall structure. Signifieds are representations that can change but the centre of the structure which determines all these meanings cannot, it is deemed unchangeable.

To highlight this notion of the unchangeable centre Basho characterizes haiku as a coherent structure that is made up of two different signs, the “inside world” (the soul) and the “outside world” (nature or society). The centre of this structure is represented by impersonality. It is impersonality which links these signs together. The “inside world” can be represented by different people and the “outside world” can be represented by different signs (a cherry blossom, or a solitary tree etc) but for haiku to be haiku impersonality must not change.

At the end of his life, Basho realised that the structure he defined as haiku could not be completely impersonal and could actually produce emotion rather than eliminate it. This realization put into question Basho’s notion of haiku because its central element, impersonality could be deemed deceptive. The structure that Basho used to describe his haiku partly misrepresented his actual haikus.

It has been said that structuralism’s presupposition that reality is a structure with a centre reduces signs (people, things, words) to mechanical functions and so actions and meanings are defined by fixed religious, psychological or social rules and structures and through these rules and structures people’s thoughts and actions are determined.

The presupposition of reality as a structure was unacceptable to philosophers such as Pascal (1623-62) and Nietzsche (1844-1900) who believed that reason cannot form a logical, centred representation of the world. For Pascal, "Nature is an infinite sphere whose centre is everywhere, whose circumference is nowhere." (http://lilt.ilstu.edu/jhreid/Derrida.htm) For Pascal and Nietzsche all representations of reality that consist of a centred structure are, like Basho’s re-definition of haiku, deceptive.

Influenced by Nietzsche and Freud post-structuralism in the 1960s began to question whether the meanings and actions of people, things or words (signs) could be determined by a single coherent structure. They did this by questioning the centres that constitute structures, for instance Descartes’ reason or Romanticism’s emotion. In questioning the structure’s centres, poststructuralists questioned the power of religious, psychological and social structures in determining the meanings of a sign or an individual’s actions. This analysis reopened the question of human freedom.

It has been acknowledged that we are all part of and influenced by a number of structures that affect us through our own individual communities and cultures and by being part of something bigger more worldly.

Derrida argued that language constructs centred structures that represent relations between signs and it also deconstructs these centred structures, a process that repeats itself through history or in the cultural space of a diverse world.  Constructed centres that give people stability to their relations within the world and meaning to their lives whether this is God, science or the market are, for Derrida deconstructed over either historical time or when reality is perceived from the perspective of a different culture from somewhere in the world.

Many philosophers, not including Pascal and Nietzsche represented reality through centred rational structures. When these centred structures are compared over historical time the centre is deconstructed through changes in terms of its nature and function; from “Plato’s remembered, rational "forms," to Aristotle’s perceived "forms," to Descartes’ divine "natural light," to Nietzsche’s ironic artist and herd”. (http://lilt.ilstu.edu/jhreid/Derrida.htm)

Derrida redefined the idea of structure into what he called, “a system of differences”. Within this system signs do not have a single meaning because the system has no centre or structure. In contrast, signs have multiple and incompatible meanings. In Derrida’s system of differences the origin of any structure is always uncertain, as is the structures destination, its goal. In interpreting a literary text in terms of a system of differences there would be no over-arching structure to identify the author of the text (the text’s origin) or the author’s intention (the goal of the text).

In Derrida’s system of differences, the signified is really another signifier which in turn refers to another signifier and so on, without ever arriving at a fixed meaning. Imagine looking up the word cat (signifier) in a French dictionary and not understanding all the words in the definition (the signified). You treat all the words in the definition as signifiers and look them up. However, their definitions (the signified) use other words you do not understand and so you look them up, ad infinitum. This form of regression highlights Derrida’s concept that signs do not have inherent meanings and only have meanings in relation to other signs.

For Levi-Strauss the system that links the world’s cultures has Western culture at its centre, ethnocentrism. Whilst it is believed that all cultures are ethnocentric in assuming that their culture is at the centre of the world and all other cultures are marginal, the most dominant ethnocentric culture has been Western society, especially Europe and the US. In reaction to Western ethnocentrism, much contemporary thought has attempted to de-centralise Western culture and revalue non-Western cultures viewing the world as a system of differences rather than a centred structure.

For Derrida, we can never truly escape from the centred structure of ethnocentrism because in questioning the superiority of Western culture it is replaced by the superiority of non-Western culture. Or all cultures in the world are defined by their difference, their diversity thus replacing one deceptively centred structured with another.

Derrida posits that the binary oppositions with which we construct reality are misrepresentations; they are primarily products of social convention and not accurate representations of reality.
 
BIBLIOGRAPHY

Appignanesi R et al Introducing Postmodernism: A Graphic Guide to Cutting-Edge Thinking Cambridge: UK

De Botton A, 2012 Religion For Atheists Penguin London: UK

Levine D, 1971 (ed) Simmel: On individuality and social forms Chicago University Press.  p6

Macionis G, John L, 2010 Sociology 7th Canadian Ed Toronto, Ontario: Pearson Canada Inc. p. 53

McClenon, p.528-529



ONLINE

http://changingminds.org/explanations/critical_theory/concepts/syntagm_paradigm.htm

http://www-as.phy.ohiou.edu/~rouzie/307j/binary.html

http://www.chacha.com/question/what-is-the-latin-root-of-the-word-culture

http://www.totem-pole.net/rules.html

http://www.creatorix.com.au/philosophy/24/24f04.html

http://www.litencyc.com/php/stopics.php?rec=true&UID=122

http://www.legendsofamerica.com/na-totems2.html

http://punkk-pprincess.blogspot.co.uk/2011/01/levis-strauss-vs-derrida-nature-culture.html

http://www.nytimes.com/2009/11/08/weekinreview/08rohter.html

http://lilt.ilstu.edu/jhreid/Derrida.htm

http://www.marxists.org/reference/subject/philosophy/works/fr/barthes.htm

Image Copyright Mark King 2012

Tuesday 15 May 2012

Re-connecting with Nature - Part 3


Semiology

Binary opposition can be applied to other systems besides text. Semiology is the cultural communication of society based on shared conventions using signs and symbols. All signs are learnt and not intrinsically natural.  

                                Fig 5 M King “Semiology and sign”


Sign
          Human action ---------------- Signifying meaning 

Structural Anthropology

 French anthropologist and ethnologist Claude Levi-Strauss (1908-2009) developed structural anthropology in the late 1950s systematizing a semiology of culture. During this time binary code was also introduced to technological advances with the development of digital computers. This form of binarism influenced Strauss to develop a mechanical theory of communication. For Levi-Strauss thought and culture were organized around binary opposites and the creative act of mythmaking in all societies was a means to try and resolve the resulting tension.

Language, sounds put together to form the words that signify meaning, is a system that allows thinking. To Levi-Strauss thinking takes place in the interaction between humans (situated within culture) and the environment (nature) which is the object of thinking.

The binary opposites of raw and cooked for Levi-Strauss were metaphors for culture. Human nature attempts to reconcile these opposites, it tries to find a balance between raw and cooked. However, the dividing line is difficult to ascertain, nature thought to be instinctive and emotional lies at the polar opposite to culture which is formed by rules and conventions. By using the term cooked Levi-Strauss refers to anything that has been socialized from its natural state. Whilst society and religions have a varied idea on what is edible, Levi-Strauss maintained that all have binary structures that separate the raw from the cooked.  

For Levi-Strauss, every culture’s mythology was constructed around binary opposites: raw/cooked, hot/cold, animal/human and it is through these opposing concepts that humanity makes sense of the world.

LANGUAGE ALLOWS THINKING

Nature (non-human) --------------Culture (human)


For Levi-Strauss nature is defined as universal and culture as rule-governed.


CULTURE

What does it mean when we use the term culture and nature to which Levi-Strauss refers?

The definition of culture to which Levi-Strauss refers has evolved. For Saussure the meaning of language was not held in its historical origins but as history points out meaning has changed over time. The word culture originated from the Latin word cultura, the tilling of the soil, and in the 18th and 19th century evolved to a process of cultivation or improvement as in horticulture or agriculture. In the 19th century culture was as a means of refining or bettering oneself, especially through education. Culture then became associated with the fulfilment of national aspirations or ideals. In the mid-nineteenth century, the term culture was used by some scientists to refer to a universal human capacity.

In 1870 Edward Tylor (1832-1917) applied ideas of a higher versus lower culture proposing an evolutionary theory of religion. Tylor believed religion evolves into more monotheistic forms from polytheism. The notion could be said to be refuted by Perlmutter and Koppman who acknowledged monotheism as a form of subjugation and its establishment in ancient biblical times related more to violence and denigration than evolution.
In the process, Tylor redefined culture as an assorted set of activities characteristic of all human societies thus paving the way for a modern understanding of culture.

In the 20th century the term culture was again re-defined as a concept that was central to American anthropology. Culture most commonly referred to a universal human capacity to classify and encode experiences symbolically and to communicate these symbolically encoded experiences socially. It is to this definition that Strauss refers. Culture emerged as something that encompassed all human phenomena that was not only a result of human genetics. In American anthropology culture referred to 2 meanings
The evolved human capacity to classify and represent experiences with symbols, and to act creatively and imaginatively
The distinct ways that people living in different parts of the world classified and represented their experiences and acted creatively
There is a current distinction between the physical artefacts that society creates, its material culture and everything else within society that is the main referent to the term culture such as language, customs etc.


Nature

Whilst nature can be defined as the essential qualities or the temperament or personality of a thing, fundamentally it refers to the whole system of the existence, forces, and events of the physical world that are not controlled by human beings.

The binary opposite to nature would seem to be the whole system of the existence, forces, and events of the physical world that are controlled by human beings.

Would culture define this notion? Culture from a 20th century anthropological point of view refers to a universal human capacity to classify and encode experiences symbolically and to communicate these symbolically encoded experiences socially.

The key phrase, I feel that defines nature from humans is control, that which is not controlled by human beings. To classify and encode experiences symbolically and to communicate these symbolic experiences socially is not, to my mind control. A more contemporary definition of culture as material culture may fit with the notion of control because these objects are made by humans and in their use control or direct nature whether it is a wall or a jug its purpose is to control. Maybe the differences between nature and culture relates to control? If binary oppositions form a hierarchal structure then nature naturally supersedes culture despite humans trying to control nature.

Do we not fit in with nature? Are we not part of the same system? To be able to control nature seems to be an ethnocentric idea. I am unsure whether we can control nature for to control something is to direct it. We can direct nature to a point but we cannot control it. When we do believe we are controlling our environment we seem to be damaging it also. The recent study in the use of pesticides and the declining bee population in the UK which incidentally pollinate a large percentage of our crops is a case in point. Whilst pesticide companies refute the data and Defra plods along examining and re-examining the bees are still becoming extinct. There is a faction of human society that does seem to work against nature. I guess you could define it as capitalism. What is the binary opposition to capitalism, communism? Maybe we need to strike a balance between the two?

There is a faction that works with nature to produce goods that are sustainable but as consumers we are mostly unaware or too busy to find out about the products we buy. Where are they sourced and what involves producing them? Not just the product but every part that goes into producing and packaging that product. With food alone can I ever be sure that what I buy is what I believe I’m buying. A seller might inform me that my vegetables are pesticide free but that person is trying to sell a product, to make money, to survive. However, people lie. Watching an episode of The Apprentice highlights how much a person is willing to bend the truth in order to make the sale, to achieve their goal. Society, I feel we can either work within nature or without.

A more fitting opposition to nature might be the west.

Nature---------------The West

CULTURAL SYMBOLISM

For Levi-Strauss thinking can happen because language allows humans

  • To form social relationships
  • To categorize our environment as represented by symbols

Levi-Strauss’ notion as to why thinking happens relates directly to the modern American anthological definition of culture in that culture commonly refers to a universal human capacity to classify and encode experiences symbolically and to communicate these symbolically encoded experiences socially.

TOTEMISM

Levi-Strauss believed symbols related to totems. A totem, the representation of an object from nature which could be a plant or an animal, or a carving in wood or stone is a special symbol deemed helpful to the tribe it represented. Those which have an animal will not kill that special animal and those that have a plant will not eat other plants of the same species. Totems are symbols that categorize the environment.   

The use of totems was believed to be connected with primitive superstition, an ethnocentric view that Levi-Strauss challenged. For Strauss, totems are categories that divide up, they specify what is out there as symbols for thinking. They are binary classifications.

Can that be eaten (and why)?          Yes----No
Can I get married (and why)?          Yes----No

Marriage and food are deemed to be fundamental expressions of being human. Both food preparation and the exchange of women are believed to be part of man's affirmation of himself as an animal with culture, part of the language which binds the group.

How is the binary opposition of Nature (non-human) -----------Culture (human) represented in totemism?

The vertical order of images on a totem is widely believed to be a significant representation of importance. The higher figures on the pole are deemed to be more important or prestigious. However, it has been posited that figures may be arranged in a reverse hierarchal style, with the most important representations being on the bottom, and the least important being on top and some poles have significant figures in the middle. Other poles have no vertical arrangement at all, consisting of a lone figure atop an undecorated column. If this is the case the totem may represent symbols that categorize the environment but they are not defined by the hierarchal structural system of binary opposition.

For Levi-Strauss tribal societies use metaphor (substitution) and metonyms (combinations) as symbols in order to think about nature. More than things to eat animals and vegetables are read as codes linking nature to human society through the representation of non-human gods.

As in a sentence the totem forms a syntagmatic structure that may represent familiar legends, clan lineages, or notable events. Each of these symbols can be paradigmatically replaced, substituted for another similar symbol.

Functioning in binary sets the human mind is believed to unconsciously duplicate nature as the use of the traffic-light system demonstrates. Within the colour spectrum green is a short wavelength, yellow lies midway and red is a long wavelength.

In searching for a representation for the binary opposition stop and go the human mind finds red and green and uses the colour yellow to represent caution.

Another colour system that relates to nature is temperature

Hot---------------Cold
                                                         Red                  Blue

Red has a long wavelength whilst blue has a short wavelength. Does binary opposition when represented through nature have a specific colour and is this colour represented in opposing wavelengths?

Thursday 10 May 2012

Re-connecting with Nature - Part 2


Figures of speech: Metaphor and Metonymy

Whilst syntagmatic and paradigmatic series govern how signs relate to each other they also relate to figures of speech.

Syntagm---------------Paradigm
(Combination)         (Substitution)

Paradigmatic substitution = Metaphor

Paradigmatic substitution requires a perception of similarity, hence the connection between the dishes in the starter section of a menu being paradigmatically the same but different from those in the sweets. Although it is all food in the context of a menu it is not from the same set (starter, main, sweets). This perception of similarity is believed to generate metaphor.

She was a lion in battle

A lion to the Native American Indian represents amongst other traits strength, energy, courage, guardianship and protection. The word lion has been substituted for a similar word that conveys meaning.

Metaphoric Order – Paradigmatic – Substitution and Selection

For Russian linguist and literary theorist Roman Jakobson (1895-1982) metaphoric order is thought to be responsible for lyrical songs, poetry, Romanticism, filmic metaphor as set out in Chaplin films and surrealism.

Both metaphor and metonymy involve the substitution of one term for another.  

  • Metaphor is based on some specific similarity
  • Metonymy is based on some understood association (contiguity).

 Syntagmatic combination = Metonymy

Syntagmatic combination requires a perception of contiguity, to be very near or touching. Metonymy is a figure of speech whereby a thing or concept is not called by its own name, but by the name of something intimately associated with that thing or concept.

Stu is not similar to a cat but he is associated with style, being hip and cool. (Fig 4)

                                          Fig 5 M King "Stu"

 Metonymic Order – Syntagmatic – Combination and Contiguity

For Jakobson metonymic order is thought to be responsible for prose, heroic epics such as War and Peace, Realism, montage and journalism.

Traditionally in literary criticism metaphor and metonymy had been deemed as being related as figures of speech. They are consequently believed to be opposed to one another. However, when combined one dominates the other.

Metaphor---------------Metonymy

 
BIBLIOGRAPHY

Appignanesi R et al Introducing Postmodernism: A Graphic Guide to Cutting-Edge Thinking Cambridge: UK

De Botton A, 2012 Religion For Atheists Penguin London: UK

Levine D, 1971 (ed) Simmel: On individuality and social forms Chicago University Press.  p6

Macionis G, John L, 2010 Sociology 7th Canadian Ed Toronto, Ontario: Pearson Canada Inc. p. 53

McClenon, p.528-529

ONLINE

http://changingminds.org/explanations/critical_theory/concepts/syntagm_paradigm.htm

http://www-as.phy.ohiou.edu/~rouzie/307j/binary.html

http://www.chacha.com/question/what-is-the-latin-root-of-the-word-culture

http://www.totem-pole.net/rules.html

http://www.creatorix.com.au/philosophy/24/24f04.html

http://www.litencyc.com/php/stopics.php?rec=true&UID=122

http://www.legendsofamerica.com/na-totems2.html

Image Copyright Mark King 2012

Monday 7 May 2012

Re-connecting with Nature - Part 1



                     Fig 1 M King “A Rubbish Point of View” 2012 Nature photographed from a cultural perspective

Re-connecting with nature is a term de Botton posits when considering education in his book Religion for Atheists. In order to determine how we can re-connect with nature we have to understand how we became disconnected. If we look at the structure of language it could be said that humans and nature were never connected because one is believed to be the binary opposite to the other.

Nature ­------------------------------ Culture
                                    (Non-human)                                 (Human)

What does this mean? Is the binary opposite to nature culture? What is nature or culture? To understand such concepts we have to go back to glean an understanding of postmodern theory in relation to linguistics. 

Prior to the 20th century thinkers focused their attentions on analysing ideas in the mind in the quest to understand thinking. Since then thinkers such as Ludwig Wittgenstein (1889-1951), Martin Heidegger (1889-1976), and Bertrand Russell (1872-1970) among others had shifted their attention away from ideas in the mind towards the language in which thinking is expressed.  Whilst many have questioned, “What permits meaningful thinking?” agreement has been accepted, albeit in different ways that the answer points towards, the structure of language.

THE STRUCTURE OF LANGUAGE ALLOWS MEANINGFUL THINKING

Linguistics used to be concerned with the historical origins of language in order to reveal meaning.  Contrary to this view, the founder of structuralism, Swiss professor of linguistics, Ferdinand de Saussure (1857-1913) regarded the meaning of language not to be held in its historical origins but as the function of a system. In structuralism universal structures were believed to underlie all human activity.

LANGUAGE IS THE FUNCTION OF A SYSTEM

The Structure of Language – Structuralism


                                          Fig 2 M King "Dog"
 
For Saussure linguistic meanings (whether past, present or future) are effectively made possible through a very small set of sounds or phonemes. A phoneme is the smallest unit in the sound system that show contrasts in meaning. Cat, for instance has 3 sounds or phonemes c, a, t. These phonemes differ ever so slightly from the sounds that make up words such as mat, cot, and cap. Combined, these other sounds generate different meanings which enable us to produce extended dialogues when combined grammatically and syntactically in a sentence. The code or system of language allows us to express personal thought. Each unit is defined by what it is not. We can define heaven because we know hell.

Do we define nature because we know culture?

THE SYSTEM OF LANGUAGE ALLOWS US TO EXPRESS PERSONAL THOUGHT

Sounds (phonemes) such as c, a, t are distinctive units that when combined form words. Each sound has no direct value.

Words (monemes) which are significant units hold its own value (meaning).

Signification

Saussure proposed that language is made up of a signifier and that which is signified. The combination of both produces a sign.

Image of cat (sign)
Signifier cat --------------------------- Signified cat

                                         Fig 3 M King "Dog"
 Signifier – the word or acoustic image, is that which carries meaning - cat

Signified – the concept, the meaning, the thing indicated, is that to which the word cat refers

Sign - the word cat (the signifier) together with the concept of cat (signified) make up a sign - cat

Signification is the process that binds the signifier and the signified together. The result of which is the sign, eg cat.

Signification is the association of sound and what it represents and is the outcome of collective learning. The choice of sound to represent cat is not imposed upon us by meaning itself. A cat, the animal does not determine the sound cat. The sound for cat is different in different languages.

I’m thinking that Saussure may have had it wrong.

Signified
                     Signifier-------------------------------Sign (What we see)

When we are learning we are told and so hear the word cat and our teacher, for instance our mother points to a cat and so we associate the sound cat to the image of a cat whether this is a picture or an actual cat. It is only later that we learn to understand the concept, the meaning of a cat and say the dangers associated with it whether this be pulling its tail and getting scratched or trying to stroke a lion. 

 Maybe it’s the sign that came first, followed by the signifier and signified?

I do find the thought of Ig and Og sat around the fire in their cave remonstrating over the acoustic image of cat or dog with the concept of cat being 1. a small domesticated mammal with thick soft fur and whiskers 2. a wild animal related to the cat, such as lynx, lion, or tiger and the sign for cat quite amusing.

Binary Opposition

For Saussure language is a sign system that functions by an operational code of binary oppositions. To the structuralists a binary opposition is a pair of opposites that are believed to form and organize human thought and culture.

Whilst some binary oppositions are straightforward such as raw and cooked others create a sense of hierarchy, for instance man and woman or black and white. Black conveys a sense of evil or darkness whilst white conveys an idea of purity and goodness. The binary opposition rational and emotional also reinforces the notion of hierarchy; the rational often associated with men is usually more favourable over the emotional which can be seen as weak and is often associated with women.  

LANGUAGE FUNCTIONS THROUGH BINARY OPPOSITIONS

Signifier and signified is a binary opposition.

(Image of cat)
Signifier (cat) --------------------------- Signified (cat)


As Saussure states each unit is defined by what it is not and so by this definition the signifier, the word cat is defined by what it is not, the concept, or meaning, cat. What it is not is a dog. Do we know the word cat because we know the concept cat? I would argue no even though we can understand concepts such as heaven because we know hell.

I’m not sure that the signified is the binary opposition to the signifier. We know the word or acoustic image for cat not through the signified but through the learnt sign.

Another binary opposition that is deemed fundamental to the system of language governing how signs relate to each other is syntagm and paradigm.

SYNTAGM AND PARADIGM GOVERN HOW SIGNS RELATE TO EACH OTHER

Syntagm (combination) -------------------Paradigm (substitution)


A syntagmatic series (contiguity or combination) is the linear relationships between the linguistic elements in a sentence. Signs occur in sequence or parallel operating together to create meaning.

The cat sat on the mat.

Language operates in a sequential manner which means that linguistic signs have syntagmatic relationships. For example, the letters in a word have a syntagmatic relationship with one another, as do the words in a sentence or the objects in a picture. The syntagmatic relationship of a picture is interesting because the objects in a picture are not sequentially set out as in a sentence.

Syntagmatic relationships are often governed by strict rules, such as spelling and grammar. They can also have less clear relationships, such as those of fashion and social meaning. (What does this mean? Does this refer to the fashion of how a word is spelt?)
 
Paradigmatic series (selection or substitution) is the relationship between elements within a sentence and other elements which are syntactically interchangeable.

The      cat       sat       on        the       mat
A         dog      led       in         this      bed
                                      That      fish     swam   by        a           rock   

  
  
                                                       Fig 4 M King "Dog"

A paradigmatic relationship is one where an individual sign may be replaced by another. Individual letters have a paradigmatic relationship with other letters; one letter may replace another which subsequently changes meaning. Letters and numbers do not have a paradigmatic relationship.

Items on a menu have paradigmatic relationship when they are in the same group (starters, main course, and sweets) as a choice or a selection is made. Courses have a sequential (syntagmatic) relationship, as they are combined and so an item from the starter menu does not have a paradigmatic relationship with an item from the sweet menu.

BIBLIOGRAPHY

De Botton A, 2012 Religion For Atheists Penguin London: UK
Appignanesi R et al Introducing Postmodernism: A Graphic Guide to Cutting-Edge Thinking Cambridge: UK

ONLINE

http://changingminds.org/explanations/critical_theory/concepts/syntagm_paradigm.htm

http://www-as.phy.ohiou.edu/~rouzie/307j/binary.html

Image Copyright Mark King