Semiology
Binary opposition can be
applied to other systems besides text. Semiology is the cultural communication of
society based on shared conventions using signs and symbols. All signs are
learnt and not intrinsically natural.
Fig 5 M King “Semiology and
sign”
Sign
Human
action ---------------- Signifying meaning
Structural Anthropology
French anthropologist and ethnologist Claude
Levi-Strauss (1908-2009) developed structural anthropology in the late 1950s
systematizing a semiology of culture. During this time binary code was also
introduced to technological advances with the development of digital computers.
This form of binarism influenced Strauss to develop a mechanical theory of
communication. For Levi-Strauss thought and culture were organized around
binary opposites and the creative act of mythmaking in all societies was a
means to try and resolve the resulting tension.
Language, sounds put together
to form the words that signify meaning, is a system that allows thinking. To Levi-Strauss
thinking takes place in the interaction between humans (situated within
culture) and the environment (nature) which is the object of thinking.
The binary opposites of raw
and cooked for Levi-Strauss were metaphors for culture. Human nature attempts
to reconcile these opposites, it tries to find a balance between raw and
cooked. However, the dividing line is difficult to ascertain, nature thought to
be instinctive and emotional lies at the polar opposite to culture which is
formed by rules and conventions. By using the term cooked Levi-Strauss refers
to anything that has been socialized from its natural state. Whilst society and
religions have a varied idea on what is edible, Levi-Strauss maintained that
all have binary structures that separate the raw from the cooked.
For Levi-Strauss, every
culture’s mythology was constructed around binary opposites: raw/cooked,
hot/cold, animal/human and it is through these opposing concepts that humanity
makes sense of the world.
LANGUAGE ALLOWS THINKING
Nature (non-human) --------------Culture (human)
For Levi-Strauss nature is
defined as universal and culture as rule-governed.
CULTURE
What does it mean when we use
the term culture and nature to which Levi-Strauss refers?
The definition of culture to
which Levi-Strauss refers has evolved. For Saussure the meaning of language was
not held in its historical origins but as history points out meaning has
changed over time. The word culture originated from the Latin word cultura, the
tilling of the soil, and in the 18th and 19th century evolved to a process of
cultivation or improvement as in horticulture or agriculture. In the 19th
century culture was as a means of refining or bettering oneself, especially
through education. Culture then became associated with the fulfilment of
national aspirations or ideals. In the mid-nineteenth century, the term culture
was used by some scientists to refer to a universal human capacity.
In 1870 Edward Tylor
(1832-1917) applied ideas of a higher versus lower culture proposing an
evolutionary theory of religion. Tylor believed religion evolves into more
monotheistic forms from polytheism. The notion could be said to be refuted by
Perlmutter and Koppman who acknowledged monotheism as a form of subjugation and
its establishment in ancient biblical times related more to violence and
denigration than evolution.
In the process, Tylor
redefined culture as an assorted set of activities characteristic of all human
societies thus paving the way for a modern understanding of culture.
In the 20th century the term culture
was again re-defined as a concept that was central to American anthropology. Culture
most commonly referred to a universal human capacity to classify and encode
experiences symbolically and to communicate these symbolically encoded
experiences socially. It is to this definition that Strauss refers. Culture
emerged as something that encompassed all human phenomena that was not only a
result of human genetics. In American anthropology culture referred to 2
meanings
The evolved human capacity to
classify and represent experiences with symbols, and to act creatively and
imaginatively
The distinct ways that people
living in different parts of the world classified and represented their
experiences and acted creatively
There is a current
distinction between the physical artefacts that society creates, its material
culture and everything else within society that is the main referent to the
term culture such as language, customs etc.
Nature
Whilst nature can be defined
as the essential qualities or the temperament or personality of a thing,
fundamentally it refers to the whole
system of the existence, forces, and events of the physical world that are not
controlled by human beings.
The binary opposite to nature
would seem to be the whole system of the existence, forces, and events of the
physical world that are controlled by human beings.
Would culture define this
notion? Culture from a 20th century anthropological point of view
refers to a universal human capacity to classify and encode experiences
symbolically and to communicate these symbolically encoded experiences
socially.
The key phrase, I feel that
defines nature from humans is control, that which is not controlled by human
beings. To classify and encode experiences symbolically and to communicate
these symbolic experiences socially is not, to my mind control. A more
contemporary definition of culture as material culture may fit with the notion
of control because these objects are made by humans and in their use control or
direct nature whether it is a wall or a jug its purpose is to control. Maybe
the differences between nature and culture relates to control? If binary
oppositions form a hierarchal structure then nature naturally supersedes
culture despite humans trying to control nature.
Do we not fit in with nature?
Are we not part of the same system? To be able to control nature seems to be an
ethnocentric idea. I am unsure whether we can control nature for to control
something is to direct it. We can direct nature to a point but we cannot
control it. When we do believe we are controlling our environment we seem to be
damaging it also. The recent study in the use of pesticides and the declining
bee population in the UK
which incidentally pollinate a large percentage of our crops is a case in
point. Whilst pesticide companies refute the data and Defra plods along
examining and re-examining the bees are still becoming extinct. There is a
faction of human society that does seem to work against nature. I guess you
could define it as capitalism. What is the binary opposition to capitalism,
communism? Maybe we need to strike a balance between the two?
There is a faction that works
with nature to produce goods that are sustainable but as consumers we are
mostly unaware or too busy to find out about the products we buy. Where are
they sourced and what involves producing them? Not just the product but every
part that goes into producing and packaging that product. With food alone can I
ever be sure that what I buy is what I believe I’m buying. A seller might
inform me that my vegetables are pesticide free but that person is trying to
sell a product, to make money, to survive. However, people lie. Watching an
episode of The Apprentice highlights
how much a person is willing to bend the truth in order to make the sale, to
achieve their goal. Society, I feel we can either work within nature or
without.
A more fitting opposition to
nature might be the west.
Nature---------------The West
CULTURAL SYMBOLISM
For Levi-Strauss thinking can
happen because language allows humans
- To form social relationships
- To categorize our environment as represented by symbols
Levi-Strauss’ notion as to
why thinking happens relates directly to the modern American anthological
definition of culture in that culture commonly refers to a universal human
capacity to classify and encode experiences symbolically and to communicate
these symbolically encoded experiences socially.
TOTEMISM
Levi-Strauss believed symbols
related to totems. A totem, the representation
of an object from nature which could be a plant or an animal, or a carving in
wood or stone is a special symbol deemed helpful to the tribe it represented.
Those which have an animal will not kill that special animal and those that
have a plant will not eat other plants of the same species. Totems are symbols that
categorize the environment.
The use of totems was
believed to be connected with primitive superstition, an ethnocentric view that
Levi-Strauss challenged. For Strauss, totems are categories that divide up,
they specify what is out there as symbols for thinking. They are binary
classifications.
Can that be eaten (and why)? Yes----No
Can I get married (and why)? Yes----No
Marriage and food are deemed
to be fundamental expressions of being human. Both food preparation and the exchange
of women are believed to be part of man's affirmation of himself as an animal
with culture, part of the language which binds the group.
How is the binary opposition
of Nature (non-human) -----------Culture (human) represented in totemism?
The vertical order of images on
a totem is widely believed to be a significant representation of importance.
The higher figures on the pole are deemed to be more
important or prestigious. However, it has been posited that figures may be
arranged in a reverse hierarchal style, with the most important representations
being on the bottom, and the least important being on top and some poles have
significant figures in the middle. Other poles have no vertical arrangement at
all, consisting of a lone figure atop an undecorated column. If this is the
case the totem may represent symbols that categorize the environment but they
are not defined by the hierarchal structural system of binary opposition.
For Levi-Strauss tribal
societies use metaphor (substitution) and metonyms (combinations) as symbols in
order to think about nature. More than things to eat animals and vegetables are
read as codes linking nature to human society through the representation of non-human
gods.
As in a sentence the totem
forms a syntagmatic structure that may represent familiar legends, clan
lineages, or notable events. Each of these symbols can be paradigmatically
replaced, substituted for another similar symbol.
Functioning in binary sets
the human mind is believed to unconsciously duplicate nature as the use of the
traffic-light system demonstrates. Within the colour spectrum green is a short
wavelength, yellow lies midway and red is a long wavelength.
In searching for a
representation for the binary opposition stop and go the human mind finds red
and green and uses the colour yellow to represent caution.
Another colour system that
relates to nature is temperature
Hot---------------Cold
Red Blue
Red has a long wavelength
whilst blue has a short wavelength. Does binary opposition when represented
through nature have a specific colour and is this colour represented in opposing
wavelengths?
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