The following piece was a
response to Chris Grant-Peterkin's ongoing conversation regarding art which in the first sense began under that evil necessity, money. As Chris posits -
"it’s not just a question of who made the art throughout history but who
got to commission it, influence it and ultimately consume it. I hope
visual art trader will change this."
In his lecture Reaching New Art Markets Online Chris writes
“Combine the time saving efficiency of the internet with an educated public confident in their artistic tastes, and change becomes not only essential but inevitable. The art market’s reliance on galleries and the commission based system is strangling growth at the base of the art market. If visual art wants to lay a legitimate claim to reflecting culture then it needs to represent all of society, from the top to the bottom. Galleries helped artists break the grip of the Salons 140 odd years ago. Now the internet can help the public loosen the grip of the galleries, and create a new inclusive art market fit for the 21st century. In the 21st Century, the internet offers a limitless audience, limitless access to a limitless choice of art.”
My response -
I believe you are right about
the who got to commission, influence and consume art and the purpose of Western
art has changed throughout history but ultimately money drove these changes
whether it be the church, the State, the upper classes or during the industrial
age, the middle-classes.
Today art is more of a
democratic activity than any other time but ultimately I question it’s purpose
and it’s a question I find confusing.
You use the term an “educated
public”. I’m not sure the public is “educated”, simply confident in their
aesthetic tastes. In my rather heated discussion with Caroline yesterday and
today, she cited Damien Hirst’s shark piece and the argument came down to taste
and it’s literal meaning because it was not made as a shark in formaldehyde
whereas a painting of rhubarb was. Not knowing the ins and outs of Hirst’s
piece undermined my argument but I will never know the meaning of every piece
of art so what exactly is my argument?
I could be argued that Hirst
is only as big as he is because of the backing of Saatchi which comes down to
the start of your email money and commission. Much of Hirst’s work is bought
because of who it is not what. I mean what are the spot paintings all about?
The purpose of art is such a
fluid and organic thing that I am not sure I will ever be able to define it but
it has to be more than the eye of the beholder surely, otherwise a child’s
daubs of paint can be deemed art.
In contemporary life the
internet is the new platform for art and its dissemination. Everyone is
Spartacus shouting “This is art”, “No, this is art” but is it?
Is the purpose of art simply
to please the eye of the beholder? Is it about, as you have written “reflecting
culture”?
I think Caroline would agree
with you when you write that art can be bought, created and enjoyed as “the joy
of personal expression” but does this not again add credit to the child’s daubs
of paint as art? I am all for hanging something on your wall simply because I
enjoy it but is this enough, is it not empty formalism?
One of the main pluses of the
internet is the bypass of the gallery, the commission structure and the “I
believe that is good art and that is not” mentality which often comes down to taste
but does the expert still not have a place guiding us through the good and bad
minefield. BBC4 and other channels certainly air programmes that guide our
education.
The internet expands our
audience. I could have a picture sat in a gallery for a number of years and it
takes someone to visit to see it. Apart from having dead money hanging on the
wall I can now reach out to that person and they do not have to visit me. Then
again you are bombarded with pictures because the internet is so accessible but
simultaneously condenses everything to a certain visual size.
The internet has no
gatekeeper filtering art but then why should there be. There is the argument
“who should tell you what is or is not art, good or bad but then the opposite
side of the coin is that someone more educated should help guide us.
Everything brings me back to
the question “What is the purpose of art?” I have an idea of what it’s purpose
used to be but what of today, is it simply, “the joy of personal expression”?
Personal expression is highly
important but is it art?
I guess everyone is entitled
to make art and simply put it out there for whomever to take as they want. Make
it, put it out there and move on to the next piece. Everyone has an opinion,
some more valid than others but who is to say the painting of the rhubarb is
any less relevant than a shark in formaldehyde?
What exactly is the purpose
of art?
D Hirst “The Physical Impossibility of Death in the Mind of Someone Living”, 1991
The full lecture Reaching New Art Markets Online by Chris can be at:
(PDF attached or download at: http://www.visualarttrader.co.uk/news.cfm?nid=1206)
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